Search Engine Optimization
Search Engine Optimization (SEO) is another essential piece of the puzzle when it comes to establishing your online presence. After creating your company’s website, you need to build different avenues that can be taken to visit that site. SEO does exactly that. You optimize your site to be listed higher in the search results page for certain key words and phrases. This goes for search engines such as Google, Bing, or Yahoo. Simply doing this will increase the amount of traffic being directed to your company, as opposed to your competitors.